Honda Design Philosophy Stresses Function

Honda isn’t typically singled out for its design expertise. Instead, it is the fun-to-drive and rock-solid aspects of Honda vehicles that usually get top billing. But quietly, Honda has been capturing more and more international kudos for its leading-edge design work, and we were pleased to have the opportunity to meet with Nobuki Ebisawa, the corporate managing director and general manager of styling and design development, to talk about it.

Ebisawa stressed two simple and overarching themes for Honda design: dynamism and functionality. He said the company’s designers still draw inspiration from the functional designs of the first-generation Civic and first-generation Accord that were drawn in the same nondescript design studio in which Ebisawa and his crew work today. And at the same time, they look back all the way to the 1963 S500 sports car to channel the dynamism that helps set the brand apart.

Ebisawa is proud of what he calls “an unbroken chain of dynamism and functionality” that stretches from those earliest models through the legendary Acura NSX sports coupe of the ’90s to the Honda Odyssey minivan that transformed its segment. He expects that the upcoming hybrid Honda CR-Z, which was shown in concept form at the recent Tokyo Motor Show, will draw on both aspects of the Honda personality. Functionality will be characterized by the fuel-efficient hybrid drivetrain, and dynamism will be expressed by the car’s style and fun-to-drive nature.